AI go-to-market · Brand & communications · Venture building

I take nebulous brands and make them pop.

A player-coach for brand and go-to-market. I take AI and crypto companies from nebulous to category-defining. I set the strategy, then run the plays in the trenches with the team that ships.

Products I've shaped have reached millions and earned coverage in Forbes, Bloomberg, CNBC, TechCrunch, WIRED, and Fortune.

Connect on LinkedIn See the work

Covered by

6 roles · 12+ years in market

The Work

The billion-dollar names I've built the brand and go-to-market for, across AI, Layer-1, DePIN, payments, and wallets.

    • DoubleZero

      DoubleZero Now

      A private fiber internet for high-performance blockchains.

      Role
      Senior Manager.
      Impact
      Drove the GTM launches for the Kalshi and Hyperliquid partnerships and the EDGE infra MVP, across ads, social, and product marketing.

      Forbes CoinDesk The Block

      DePIN
    • OpenServ

      OpenServ

      Reliable, auditable AI agents for enterprises, banks, and governments.

      Role
      Head of Marketing.
      Impact
      Led GTM for Telegram-scale data into AI apps, driving 131% on-chain user growth; grew the audience ~4x, from 5K to 20K in six months.

      Entrepreneur Benzinga

      AI
    • TON Foundation

      TON Foundation

      The blockchain built to bring Telegram's billions on-chain.

      Role
      Director, Branding & Communications.
      Impact
      Launched the fastest-growing USDT token ever inside Telegram, and grew a top-10 crypto's audience from 1.5M to 3.5M accounts.

      Bloomberg CNBC TechCrunch

      Layer-1
    • Stellar

      Stellar

      An open network for moving money worldwide.

      Role
      Senior Public Relations & Communications Manager.
      Impact
      Launched the world's first mutual fund on a blockchain, with campaigns alongside PwC, MoneyGram, and Franklin Templeton.

      Fortune WIRED

      Payments
    • TRON · BitTorrent

      TRON & BitTorrent

      Decentralizing the web; BitTorrent at true internet scale.

      Role
      Head of Marketing.
      Impact
      Ran a product campaign with Samsung leadership and a Samsung Developer Conference mainstage, and launched USDT-TRON.

      Cointelegraph

      Layer-1
    • Exodus

      Exodus

      The self-custody wallet for everyone's crypto.

      Role
      Director of Communications.
      Impact
      Set the global media campaign as the first non-custodial wallet went public, and built PR and investor relations from zero, with exclusives in Bloomberg and Decrypt.
      Wallet

    12 stories in the record

    The Press

    Milestones in history my teams have made.

    6 companies I've founded

    The Ventures

    The other side of the desk. Products I design, build, and ship, each a small proof that I practice what I sell.

    Same fact. Three altitudes.

    One fact, pitched at three altitudes: engineer, market, press. Drag it.

    Engineering spec. The protocol runs a permissioned multicast fabric over dedicated fiber, cutting p99 block propagation between validator nodes through deterministic routing and hardware timestamping at the edge.

    What the market hears. Your data takes a private road instead of the public highway. It arrives faster, and it arrives on time, every single time.

    What the press prints. They built a private internet for finance, and it just cut trading delays to almost nothing.

    Engineering spec

    Background

    I started in broadcast journalism, where you learn to make something complicated land fast, on deadline, in front of a live audience. Every year since, I've run that instinct as an operator, building the brand, the launches, and the growth engine for products most people wrote off as too technical to matter.

    Today I'm a senior manager at DoubleZero, advising founders and funds and building my own companies on the side. I work shoulder to shoulder with the people making the thing (founders, product, engineering) and take the whole brand from nebulous to a name the market repeats. Player and coach, in the room where it ships.

    Let's talk

    Thirty minutes on Google Meet. Bring the messy version of your pitch, homepage, or demo. Messy is where I do my best work.

    Connect on LinkedIn